Fuzzy Goals
A leadership workshop by Selene Chin
Most organisations set goals.
Few define what progress actually looks like.
Teams work hard, hit their numbers, and still find themselves debating direction months later. Without a shared, felt sense of what progress means — effort disperses, performance conversations fragment, and leaders wonder why their team doesn't seem to care as much as they do.
Fuzzy Goals is a structured leadership workshop that fixes this — before your team ever begins chasing KPIs.
What we believe about progress
Progress is composite.
Progress is compounding.
Progress needs structure and form.
Progress begins in the hearts and minds of those committed to drive it.
Why SMART goals aren't enough
SMART goals are useful. But they are a finishing tool, not a starting one. They answer how far, how fast, by when. What they cannot answer is: why does this progress matter — and what does it feel like when we are truly moving towards it?
Never let a fixed goal replace an unfixed understanding of progress.
Fuzzy Goals doesn't replace SMART targets. It provides the layer beneath them — the emotional and strategic foundation that makes targets meaningful.
How it works
A structured conversation facilitated with care and designed to move a leadership team from scattered intent to shared direction.
01 North Star
One emotionally resonant statement of collective ambition. Not a tagline. A felt direction.
02 Pictures of Progress
Each leader's personal, vivid scene of what success looks and feels like.
03 Cornerstones
The essential capabilities that must exist for the pictures to become possible. Not departments. Pillars.
04 Stewardship
The right people placed at each cornerstone. Chosen for fit, not hierarchy.
05 Form & Anchors
The rhythm, habits, and discipline that keep progress alive through distraction, pressure, and change.
Read the parable
The methodology is brought to life in Fuzzy Goals: The Story of How The Grand Departmental Drove Progress — a business parable written by Selene Chin under the pen name Lili Chien. Inspired by real events. Written to make the methodology tangible before the workshop begins.
It's the story of a leadership team rowing in circles and the consultant who taught them how to row again.
