Have a chew, stretch, go soft… all without losing your bite
with Ingredion
We don’t immediately realise it, but textures are a key component of our eating experience. The right texture can make or break our first impressions with any types of food. Too soft, it’s too gooey for our liking. Too hard, it’s unbearable to even bite! Just with the right crisp, now, that’s the way chips are made!
We created a campaign that promotes top to mid-funnel traffic and leads into Ingredion’s texture solutions. Specifically, we wanted food manufacturers in Asia to be get in touch to recreate the beloved mochi textures that is driving consumption trends all across Asia.
Now who says B2B campaigns can’t be cheeky and fun!
Effective Creatives at work
Scope of work
Campaign planning and design, marketing automation support (Pardot and AEM), campaign tracking and reporting.What we made
Paid media plan, LinkedIn ads and content creation, gated content creation, eDM design and copywriting, landing page design and copywriting, Pardot and AEM campaign setup and implementation, campaign tracking and reporting.
Geographies
APAC-wide
“Triad has a can-do attitude, ability to learn what our business is about and to quickly scale to support us. They have been a key source of support for us and our steadfast partner as we embark on our marketing plans.”
— Christine Chew, Marketing Communications & Content Lead APAC, Ingredion