Pods
The power of 3
Effective Creatives: Creatives for creative’s sake is not an option.
Find your tribe: Why would brands bother with tribes?
Through technology, you can touch and reach almost any connected being with a countless permutation of contextualised messages and offers. Yet, as we all know, it is the heart that truly converts. Without understanding first your brand’s tribes, your marketing is missing the crucial connection that differentiates you with the rest of your competition.
How to find your tribe and thrive at it.
First look inwards into your customer base. Are you able to flesh out a set of characteristics that are common? Dig deep into all the resources you have about them, what are their Reasons To Engage (RTE) with you? You want to zero into the group whose RTEs are voluntary, repeated, and consistent. Uncover their motivations, their interests, their hotspots till you are able to have a clear picture of your tribe.
The vocabulary of business.
A couple of weeks ago, I met a stylist, let’s call her W. W is a cool person. She’s a yogi and she practice everyday rain or shine, she has an excellent eye for style and colour, she also has an inquisitive mind about life in general.